Logo Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a very common misconception that registering a company, purchasing the urls and registering for tax purposes provides you the actual use of legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to if to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights added with the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from together with your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description within the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories in existence.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect the emblem and business conception around australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be keyed in.

The process of a Trademark Reply Filing Online India application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval to be the exclusive user belonging to the specified trademark for all the different goods and services went for under the application.

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